About Us

Our Story


Joanna Draniak-Kicinska, the Founder

Joanna Draniak-Kicińska, the creator of {save} brand


 {save} is your safe refuge in the overloaded skin care market

It is no secret we live in an era of tight schedules, fast decisions, pressure to succeed and serious information and sensory overload. We tend to look more and more often for a refuge, an escape, a way to slow down for a moment. We want to get back to more natural life rythm and get rid of the chaos, we simplify, declutter in order to make place for the most meaningful people, places, things. Joanna Draniak-Kicińska decided to launch a skin care brand that is an answer to this need that she also felt growing. She knew this industry since she was small as her mother owned a cosmetic company and she herself was working for over 15 years in this business. Joanna wanted to create simple formulas, without unnecessary additives and chemicals, inspired by natural resources and protecting women's skin from harsh environment.
Simple, minimalist, straightforward.


Our Values
{save} is a natural, slowing down skin's aging process skin care brand perfect for the most sensitive skins thanks to its exceptionally gentle formulas

Women’s safety and health is our highest priority. We work with the most demanding safety requirements which guarantee that we offer the most effective and safe products.

We are aware that nowadays the term “natural” has been widely used and often misinterpreted. For us, your trust is crucial and we do want our declarations to be backed by hard evidence. Declared percentage level of nature-derived ingredients in each {save} product, ranging from 97 to 99% was calculated in accordance with the newest international ISO16128 standard “Cosmetics - Guidelines on technical definitions and criteria for natural and organic cosmetic ingredients”.

No questionable substances
In our formulas you will not find ingredients that are proven to be harmful to your health. You will not find either those that are controversial and in the long term might be of bad influence to your body. We decided to offer products that are 100% parabens, SLS, phthalates, mineral oils, sulfates and GMO free.
No ingredients which can irritate your sensitive skin

{save} skin care line is perfect even for the most sensitive skins while demonstrating high effectiveness.
We decided to eliminate from our formulas ingredients such as: silicone, fragrance (both synthetic and natural), essential oils, colors, alcohol (except for tiny amount in the exfoliator).

Keeping the highest European safety standards

Our company and production line are located in Poland, in the heart of Europe, making part of the European Union. As you may be aware, the EU requirements regarding the safety of beauty products are extremely demanding thus you can be sure our products meet the highest safety standards.



Respecting all creatures we share this planet with
All our products are 100% cruelty-free which means they were not tested on animals and the same concerns its individual ingredients as well as we do not have any third parties to test the products on animals on our behalf nor we sell products in countries that require animal testing. 
All products are also 100% vegan, the formulas do not contain any animal-derived ingredients.
Supporting women empowerment

We care not only about women's beauty and health but also about women's role in society, recognition of their strength and simply their happiness and confidence! It is our honor to support such initiatives as Look Good Feel Better and help women undergoing cancer treatment enjoy life and their beauty.
We are also proud to be the founder of a fundraising project “Let's read for Moms”. All money gathered from sales of a book written by well-known bloggers will go to the financing of the construction of single underage mothers shelter.

Fair and friendly work conditions

Our family company is built on trust and friendship. We believe that only by creating a great work environment with fair pay and work conditions we can aim for the best results. Our team is composed of passionate people devoted to our mission.

Helping those in need

We are proud to be the founder of a fundraising project “Let's read for Moms”. All money gathered from sales of a book written by well-known bloggers will go to the financing of the construction of single underage mothers shelter.



Respecting Nature

Highly biodegradable formulas

The level of biodegradability of {save} products ranges from 95 to 99%, which means they will almost fully decompose into natural elements.

Responsible packaging

We use recyclable packaging with renowned attestation of conformity to international cosmetic standards of Ecocert and Cosmos. It means it meets requirements regarding cleanliness, hygiene and traceability throughout all processes and ensures that packaging respects the environment.