Our Story

Joanna Draniak-Kicinska and Michal Kicinski

{save} is your safe refuge in the overloaded skin care market

It is no secret we live in an era of tight schedules, fast decisions, pressure to succeed and serious information and sensory overload. At {save} we want to get back to a more natural rhythm of life and get rid of the chaos- we simplify, declutter in order to make space for the most meaningful people, places, and things. For me, this means my husband, best friend, and business partner, Michal, and our two wonderful daughters.

With Michal’s help, I decided to launch a skin care brand in the US that is an answer to this need that I also felt as a woman, a CEO, a wife and a mother. I grew up in the beauty industry, watching and learning as my mother built a successful cosmetics company in Europe. I wanted to create simple formulas, without unnecessary additives and chemicals, inspired by natural resources, while still feeling confident that women don’t need to choose between safety and effectiveness of products.

{save} was born from my passion for clean beauty, my passion for empowering women, and my passion for serving others. For more information related to our efforts in social responsibility and sustainability, please visit “Our Impact”. 



Simple, minimalist, straightforward. {save}



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