Our Story

Joanna Draniak-Kicinska, the Founder

Joanna Draniak-Kicińska, the creator of {save} brand

{save} is your safe refuge in the overloaded skin care market

It is no secret we live in an era of tight schedules, fast decisions, pressure to succeed and serious information and sensory overload. We tend to look more and more often for a refuge, an escape, a way to slow down for a moment. We want to get back to a more natural rhythm of life and get rid of the chaos- we simplify, declutter in order to make space for the most meaningful people, places, and things. Joanna Draniak-Kicińska decided to launch a skin care brand that is an answer to this need that she also felt as a woman, a CEO, a wife and a mother. Joanna grew up in the beauty industry, watching and learning as her mother built a successful cosmetics company in Europe. Joanna herself spent over 15 years working and learning at her mother’s company before taking the lead on the creation of the {save} brand. Joanna wanted to create simple formulas, without unnecessary additives and chemicals, inspired by natural resources and protecting women's skin from the harsh environment. {save} was born of this passion for clean beauty, and grown with intention and care for every woman, informed by generations of experience in the beauty industry.

Simple, minimalist, straightforward. {save}